WHAT ABOUT A MIXED MEDIA BOOK?
If you want to start sharing your expertise and experience, a book might be the first step.
It’s pretty easy to get started. You don’t need any specific tools or software. You can use it for different purposes like marketing, expert branding, press exposure, sales…
If designed correctly your book can be the foundation of your high level product. See part 3 of this series. However you do not have to go all the way, when adding some simple media you already create a valuable online product. Also the sales of the printed version of your book can be fully automated thus creating monthly recurring income streams. The advantage of a book product is that, apart from the marketing, it is totally passive, not demanding any work from you, once the book-product has been launched.
Some people prefer to read a printed book. some prefer to read a digital version on screen. However more and more people prefer to watch a video or listen to an audio. With a book-pack you offer your content in different forms: text, video, audio,… You can easily bring these different media together in a social learning group, in your own secured online learning environment.
EBOOK/BOOK
Product: mostly text, illustrated with visuals, digital version enriched with links or media
Purpose: sharing experience and expertise, expert branding, lead generation,…
Platform type: e-readers app or any cloud hosting for pdf-files
Pricing: low priced
Package upsell: eBook + printed book, audiobook, videobook, online and offline training…
Pro: easy to start with, easy to make both a digital and printed version, high expert branding potential
AUDIOBOOK
Product: sound file, mainly voice reading a text, can be enriched with music, sound effects and audio inserts like dialogs, interviews, live training excerpts…
Purpose: sharing experience and expertise, expert branding, lead generation,…
Platform type: audio cloud hosting, learning platform, membership environment…
Pricing: low priced
Package upsell: book-pack, online and offline products…
Pro: easy and low budget to produce, most wanted today…
VIDEO BOOK
Product: video file, mainly person reading a text, can be enriched with music, sound & visual effects, video inserts like interviews, role plays, live training excerpts…
Purpose: sharing experience and expertise, expert branding, lead generation,…
Platform type: video cloud hosting, learning platform, membership environment…
Pricing: low priced
Package upsell: book-pack and high level products…
Pro: easy and low budget to produce, easy to redesign for an online training…
ON DEMAND VIDEO TRAINING
Product: learning track with different modules helping participants to get to a specific result, step by step, including training videos, quizzes, automated feedback loops, social learning groups…
Purpose: learning, sharing experience and expertise…
Platform type: social learning environment, video cloud hosting…
Pricing: medium priced
Package upsell: live products and high level products
Pro: Fully automated and yet delivering high value.
VIDEO LAUNCH EVENT
Product: recording of your keynote at the book launch event
Purpose: expert branding
Platform type: video cloud hosting, online group for readers, social learning environment…
Pricing: free bonus
Package upsell: book-pack
Pro: adds value to book-pack
LIVE Q&A WEBINAR
Product: live webinar where author answers questions from readers
Purpose: special launch pack for early buyers, marketing, sales
Platform type: webinar software and webinar hosting
Pricing: free launch bonus
Package upsell: book-pack or high level product
Pro: special launch action, recording can be added as a bonus in online environment for readers
GET STARTED
Do you want to take action? Download the 5P checklist and see what small step you can take for most impact.
