GO HIGH LEVEL AND HIGH PRICE
There are many types of online products. Not all of them are fit to create a sustainable recurring income. Some are more suited as a free product or low priced product for branding and marketing. See part 1 of this series. Some can generate a modest recurring income, see part 2. In part 3 we go high level and thus high priced.
Combining different media in packages will increase value and impact. Thus allowing you to set a higher price for your product. The more exclusive your online product and the more results your clients will have, the higher your price setting can be.
The most successful formula by far is the high level online training product combining all of the products as mentioned in this series. Having a price tag between 6500 euros and 25000 euros for a year program.
HIGH LEVEL BLENDED TRAINING
Product: learning track with different modules helping participants to get to a specific result, step by step with a mix of online and offline support, including training videos, live webinars, personal mentoring, groups coaching, live events, books, checklists, online networking,…
Purpose: result oriented learning, peer-to-peer learning
Platform type: social learning environment, video cloud hosting…
Pricing: high priced
Package upsell: supplementary personal coaching packs, make it as inclusive as possible…
Pro: This is the easiest way to create a high value pack for your clients and have clients pay high prices with much pleasure
LIVE EVENT
Product: live stream with speaker(s) or trainer(s) on stage with both online audience and audience in the event studio including music, sound & visual effects, video inserts…
Purpose: training, learning, networking
Platform type: video streaming platform, multi-room event software…
Pricing: medium priced
Package upsell: training or membership
Pro: both online and offline at the same time
VIRTUAL CLASS OR LIVE CONTENT WEBINAR
Product: live video with one or more speakers, showing visuals and/or video inserts, engaging with the online audience using interactive tools, polls and chat
Purpose: learning
Platform type: software and hosting for webinars, webconferencing or virtual classrooms
Pricing: medium priced
Package upsell: high level online training, membership…
Pro: highly engaging and interactive if well designed
MEMBERSHIP
Product: a database of videos, audios, lives… where new content is released on a regular bases
Purpose: learning, connecting, networking
Platform type: membership platform
Pricing: medium priced
Package upsell: live webinars, live events, online and offline trainings and workshops, coaching, mentoring…
Pro: a great way to build a community, stay on top of mind and connected with your audience
ON DEMAND VIDEO TRAINING
Product: learning track with different modules helping participants to get to a specific result, step by step, including training videos, quizzes, automated feedback loops, social learning groups…
Purpose: learning
Platform type: social learning environment, video cloud hosting…
Pricing: medium priced
Package upsell: live webinars, live events, offline trainings and workshops, coaching, mentoring…
Pro: When you have an on demand training it is easy to increase value by adding other products. This is the easiest way to create a high value pack for your clients and have clients pay high prices with much pleasure
GET STARTED
Download the 5P checklist to get started.
