CHOOSE YOUR ONLINE PRODUCT MIX
(PART 1)
When choosing the right media for your online product, you first need to know your purpose. What is your main objective?
Do you want to make a free, or low-priced, online product for lead generation, branding or marketing? Or do you want to make a high level online product for recurring income streams? These require different media and media mixes. Both online and offline, live and on-demand.
In part 3 you find a list of income generating online products.
In part 2 you learn what it takes to develop a mixed media book.
Let’s start with some online products you can use to market and sell these online products.
LIVE MARKETING EVENT / PRESS CONFERENCE
Product: live stream with speaker(s), can be both with online audience and audience in the event studio including music, sound & visual effects, video inserts…
Purpose: product launch, expert branding, networking, gathering information from your audience…
Platform type: video streaming platform, multi-room event software…
Pricing: free or low priced event
Package upsell: book-pack, online training, membership…
Pro: both online and offline at the same time, press loves this…
LIVE MARKETING WEBINAR
Product: live video with one or more speakers, showing visuals and/or video inserts, engaging with the online audience using interactive tools, polls and chat
Purpose: lead generation, expert branding, gathering information from your target audience, online sales…
Platform type: webinar software and webinar hosting…
Pricing: free or low priced
Package upsell: online training, membership…
Pro: highly engaging and interactive if well designed…
ON DEMAND VIDEO TRAINING
Product: learning track with some videos introducing your solution to a problem or first part of your high level training…
Purpose: lead generation, expert branding, online marketing survey, community building…
Platform type: social learning environment, video cloud hosting…
Pricing: free to low priced
Package upsell: online and offline trainings and workshops, coaching, mentoring…
Pro: giving interested participants a taste on what to expect when they buy…
INTERACTIVE VIDEO STORIES
Product: video or animation with different storylines where viewer interacts and influences how the story goes…
Purpose: get to know your customer, lead generation, offer customized product…
Platform type: interactive rich video cloud hosting, app…
Pricing: free
Package upsell: live webinar, live event, high level online training…
Pro: most engaging and customized by interaction…
FREE EBOOK
Product: mostly text, illustrated with visuals, enriched with clickable web links or media, can also be an extract, some chapters from your book offer…
Purpose: lead generation, expert branding, content marketing…
Platform type: any cloud hosting for pdf-files…
Pricing: free or low priced
Package upsell: printed book, audiobook, videobook and online training…
Pro: easy to start with, if well designed easy to upgrade into a pack… (see part 2)
VODCAST
Product: video file, mostly interviews or thought leaders speaking in studio, can be enriched with music, sound & visual effects, video inserts like interviews, role plays, live training excerpts…
Purpose: expert branding, social marketing, lead generation…
Platform type: video cloud hosting, social media distribution, video channel, website blog…
Pricing: free
Package upsell: high level online training, live event, live webinar, membership…
Pro: quickly expands your visibility and network when interviewing thought leaders, valuable content to add to your membership platform…
PODCAST
Product: sound file, mostly interviews or thought leaders speaking in studio, can be enriched with music, sound effects and audio inserts like dialogs, interviews, live training excerpts…
Purpose: lead generation, expert branding, social marketing…
Platform type: audio cloud hosting, social media distribution, podcast channel, website blog…
Pricing: free
Package upsell: high level online training, live event, live webinar, membership…
Pro: quickly expands your visibility and network when interviewing thought leaders, , valuable content to add to your membership platform…
VLOGS
Product: series of videos with presenter, enriched with keywords and sound effects
Purpose: expert branding, content marketing, lead generation…
Platform type: video cloud hosting, social media distribution, video channel, website blog…
Pricing: free
Package upsell: live webinar, live event, high level online training, membership…
Pro: easy to produce a lot of videos at once and have content for weeks or months to come, easy to transcribe and turn into text blog
GET STARTED TODAY
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